November 29, 2015
GOLDIEBLOX vs THE BIG SISTER MACHINE
After watching the video, answer the questions. Then, read the text and do the exercises.
Imagine a world that’s colored in pink, where all girls look and act exactly the same. Role models on big screens tell them that being pretty is their primary purpose. Beauty reigns supreme.
This world is not so far fetched ….
One fashion doll is sold every 3 seconds. Research shows that girls who play with fashion dolls see fewer career options for themselves than for boys.
It’s time for girls to have options.
It’s time for us to take action.
Girls’ feet are made for high-tops, not high heels...it's time for change. In 2014, GoldieBlox breaks the mold with an action figure for girls.
At GoldieBlox, our goal is to get girls building. We’re here to help level the playing field in every sense of the phrase. By tapping into girls' strong verbal skills, our story + construction set bolsters confidence in spatial skills while giving young inventors the tools they need to build and create amazing things.
In a world where men largely outnumber women in science, technology, engineering and math, girls lose interest in these subjects as early as age 8. Construction toys develop an early interest in these subjects, but for over a hundred years, they've been considered "boys' toys.” GoldieBlox is determined to change the equation. We aim to disrupt the pink aisle and inspire the future generation of female engineers.
What we believe is so important in this space are role models — characters that are cool, interesting, smart, and relatable. We hope that Goldie and her friends provide a vital way to see all the different things that girls can be, and are inspiring examples for girls and boys alike.
We believe there are a million girls out there who are engineers. They just might not know it yet. We think GoldieBlox can show them the way.